Advertising Project Management

1. Overview Introduction: Definition of the Account role – the Project Manager, the general process of a media/advertising project, and the stakeholders involved in the media/advertising project process…

2. Three effective project management tools:

• Campaign Milestone: A schedule outlining the allocation of communication activities throughout the entire project, from the kick-off date to the D-day.
• Timeline Checklist: A detailed table listing tasks by timeline and responsible personnel.
• Quotation: A pricing proposal presented to the client.

3. Other Skills and Tools: Time management and ensuring project quality, communication and negotiation skills, problem-solving and conflict resolution abilities, risk anticipation and contingency planning, as well as project reporting and summarization methods.

Shared by Mai Hồng Ngọc, Co-founder and CEO of B-Rise Integrated Marketing Agency, who has successfully led numerous projects for brands such as Biti’s Kids and Mirinda.

Imagine holding an Account position but not knowing how to run a project – unaware of task deadlines, client requirements, or how to handle unexpected issues. You’d quickly feel overwhelmed and lost. Without proper project management, things can spiral: timelines slip, costs increase, team efforts are wasted, and both the agency’s and the brand’s reputation suffer.

The good news is, all of these challenges can be avoided if you know how to work effectively from the start – by mastering project management. But managing a project isn’t just about sending emails, quotes, or pushing people for updates. It requires real skills and a solid understanding of each team’s responsibilities and workflow.

The course “Advertising Project Management” is designed to equip you with the knowledge, skills, and tools to become an effective project manager.

• Those who are currently working as Account professionals – or have taken on the role in the past – need to strengthen their knowledge and sharpen their project management skills.
• Freshers who are curious about the Account role can use this as a starting point to explore and understand the nature of the job.