Brand Naming

Giảng viên
Mai Hồng Ngọc
Hình thức Online

One of the first elements customers encounter when engaging with a brand is its name. Therefore, to spark their interest and encourage them to learn more about your business, you need a name that is truly compelling.

However, creating a brand name that is both inspiring and appealing—while also ensuring it meets copyright and trademark requirements—is no easy task. Businesses, especially startups, need to understand the proper process in order to develop a brand name effectively and strategically.

The course “Brand Naming – Professional Brand Naming” is designed to help you overcome the confusion of “not knowing where to start” when it comes to naming your business. It offers practical guidance through a clear 5-step naming process:

1. Naming Criteria – Identify key factors that influence brand naming
2. Competitor Analysis – Research and analyze existing brand names in the market
3. Ideation & Creation – Generate ideas and create potential brand names
4. Screening & Testing – Evaluate and filter naming options
5. Final Legal – Finalize your brand name and begin the copyright/trademark registration process

With her experience in advising and supporting many startups in naming, and as the founder of both B-Rise Agency and Là Nhà Interior, instructor Mai Hồng Ngọc will guide you with confidence in laying the first foundational bricks of your brand—so you can build a name that truly fits your vision and is legally ownable.

Choosing the right brand name helps a business stand out from competitors. Moreover, when a product delivers a great experience, its name can evoke all the positive impressions of the brand—becoming the reason people remember it, repeat it, and recommend it.

On the other hand, mistakes in brand naming can cost a business significant time and effort in building a brand that fails to gain traction, struggles to grow, or even faces legal issues—such as being unable to secure ownership of the name or being sued for copyright infringement.

  • Startup/SME owners who need to name their business
  • Marketing teams looking to name or rename a new product/brand
  • Brand consulting agencies supporting businesses in building their brand identity
Giảng viên
Mai Hồng Ngọc

Mai Hong Ngoc is currently the Co-founder and CEO of B-Rise Agency, a company that provides integrated communication solutions for businesses in Vietnam, the US, the UK, and Japan (notable clients include Comet, Vinhomes, Chubb Life, Amazon, Moniraga, among others).

She previously held management positions for many years at Dentsu Redder, one of Vietnam’s leading advertising agencies. With a deep passion for socially impactful projects, Mai Hong Ngoc helped drive Biti’s Kids to success through two award-winning campaigns: the animated film “Children of the Dragon, Grandchildren of the Fairy” and the “Smart Shoes for Kids” initiative. These projects earned multiple prestigious domestic and international advertising awards, including the Golden Global Smarties Mobile Marketing Award, Golden PR Asia Award, and Bronze at Tangrams Spikes Asia.

In addition, she is also a lecturer at Brands Vietnam—one of the largest marketing communities in Vietnam—where she teaches courses on Communication Project Management and Lean Brand Building for SMEs & Startups.

Brand Naming

Oops! We could not locate your form.