Key Visual Production

Giảng viên
Lương Thảo Nhi
Hình thức Online

The Key Visual (KV) is one of the most important advertising assets in a communication campaign, helping to create strong impressions, effectively convey messages, and build brand image with the target audience.

This course provides fundamental knowledge of the production process, distinguishes between different types of key visuals, and explains the role of each involved team, helping you gain an overview and make informed decisions during production.

 

This course will equip you with both fundamental and advanced knowledge in producing key visuals, helping you enhance your professional skills and optimize communication campaigns.

The course covers:

  • An overview of key visuals and the essential elements that form a key visual.
  • Different types of key visuals and the nature of various communication channels—enabling you to make strategic choices that optimize production costs.
  • A detailed key visual production process, including the departments involved and the role each plays.
  • How to evaluate key visuals and important considerations throughout the production process.

With years of experience as an Account Executive at one of Vietnam’s top creative agencies, instructor Lương Thảo Nhi – currently COO at B-Rise Agency – has worked on numerous key visual production projects across various scales and clients. She will provide you with a comprehensive and insightful perspective on the key visual production process.

In today’s information-saturated world, brand visuals that lack impact are easily overlooked by consumers. A poorly executed image not only wastes budget but also diminishes communication effectiveness.

Moreover, creating a visually appealing image alone is not enough. Brands must invest in understanding their consumers and crafting compelling stories that foster emotional connection and target the right audience. Only then can a key visual leave a lasting impression, build positive perception, and stay memorable in the minds of customers.

  • Client (Brand team): looking to understand the key visual production process, the role of each involved team, and how to evaluate key visuals effectively.
  • Agency (Account): aiming to enhance professional knowledge and improve coordination and management skills during key visual production.
  • Managers and executors in SMEs, as well as in larger enterprises, who need to produce communication visuals.
  • Anyone with an interest in this topic.
Giảng viên
Lương Thảo Nhi

Ms. Nhi Luong is currently the Co-founder and COO of B-RISE Agency, a company specializing in providing integrated communication solutions for businesses in Vietnam, the U.S., the U.K., and Japan.

With many years of hands-on experience as a project manager at the advertising agency Dentsu Redder, she has contributed to numerous campaigns for both local and international brands, including Biti’s, Vinamilk, Head & Shoulders, Rejoice, Herbalife, Revive, and Tuborg. Her work has earned several prestigious advertising awards, such as the Bronze APAC Effie Awards and the Golden Global Smarties Mobile Marketing.

At B-RISE, she is responsible for working directly with clients on brand and business issues. Internally, she leads and oversees project operations, ensuring quality and effective execution of creative strategies across all media channels.

Key Visual Production

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