Branding is very important in a fiercely competitive market context. However, many SME/Start-up businesses lack insight into how to begin developing their brand or what the right value is. This course will assist you in developing your brand in a more efficient manner with its clear methodology, which combines real tasks with targeted examples all through. Following, progressively solidify your business’s “position” in the marketplace and in the mind of your customer.
Lean Brand Building for SME & Start-up Business
Giảng viên
Mai Hồng Ngọc
Hình thức
Online
So what does lean branding mean?
“Lean” is probably familiar. The term represents the idea of removing pointless, inefficient work and concentrating solely on tasks that improve quality and productivity. In particular, the lean philosophy is very suitable for fast-growing, dynamic businesses or businesses that do not have much financial or human resources.
Lean branding is applying this philosophy to the business branding process, deepening consumer needs, exploiting core strengths and competitive advantages of products/services that the business provides.
Through the following primary components, this course will assist you in developing the proper mentality to establish a lean branding plan towards innovation and continuous improvement:
- Meaning and importance of branding
- Redefining the concept of branding
- How to build a lean brand (Comprehend the competitive advantage Comprehend customer needs – Affirm solutions and brand positioning – Build personality and brand identity)
- Suggestion for businesses when repositioning their brand
Ms. Mai Hong Ngoc, co-founder and CEO of B-Rise Agency, will advise you through this course and offer her practical knowledge of launching and managing a business, enabling you to be firm and self-assured as you embark on the process of developing a corporate identity.
Brand building is a long-term process, aimed at creating customer trust and positioning in the market. Once you have a strong enough brand, your business will have many competitive advantages, developing and expanding its business compared to its competitors.
- Founding team or Marketing department of small & medium enterprises, startups
- Audiences who are motivate to build a brand in a streamlined and methodical way
Giảng viên
Mai Hồng Ngọc
Mai Hong Ngoc is currently the Co-founder and CEO of B-Rise Agency, a company that provides integrated communication solutions for businesses in Vietnam, the US, the UK, and Japan (notable clients include Comet, Vinhomes, Chubb Life, Amazon, Moniraga, among others).
She previously held management positions for many years at Dentsu Redder, one of Vietnam’s leading advertising agencies. With a deep passion for socially impactful projects, Mai Hong Ngoc helped drive Biti’s Kids to success through two award-winning campaigns: the animated film “Children of the Dragon, Grandchildren of the Fairy” and the “Smart Shoes for Kids” initiative. These projects earned multiple prestigious domestic and international advertising awards, including the Golden Global Smarties Mobile Marketing Award, Golden PR Asia Award, and Bronze at Tangrams Spikes Asia.
In addition, she is also a lecturer at Brands Vietnam—one of the largest marketing communities in Vietnam—where she teaches courses on Communication Project Management and Lean Brand Building for SMEs & Startups.
