Developing and executing an effective marketing plan with limited resources is one of the key challenges for small and medium-sized enterprises (SMEs) and startups.
By applying the principles of lean thinking, this course will help you build a marketing plan optimized for customer conversion. It also guides you on how to evaluate effectiveness, allowing you to adjust your strategy and make informed decisions on resource allocation.
In the course Lean Brand Building: Streamlined Branding for SMEs & Startups, we explored the core principles of lean thinking—eliminating unnecessary and wasteful actions to focus solely on activities that deliver quality and effectiveness.
Continuing to apply this philosophy to marketing planning, your business can adopt a Build – Execute – Measure – Learn loop to develop and implement strategies that are aligned, efficient, and make the most of available resources.
With extensive experience in consulting and executing integrated communication campaigns for both SMEs, startups, and national and international brands, Mai Hồng Ngọc – CEO of B-Rise Agency, will guide you in crafting a marketing strategy tailored to your business through key modules of this course:
In the context where SMEs and startups must “make do with limited resources,” building an effective marketing plan becomes a real challenge.
The “Lean Marketing Planning” course was created to help you tackle that challenge by applying the lean philosophy—focusing only on activities that truly deliver value and eliminating all forms of waste.
Mai Hong Ngoc is currently the Co-founder and CEO of B-Rise Agency, a company that provides integrated communication solutions for businesses in Vietnam, the US, the UK, and Japan (notable clients include Comet, Vinhomes, Chubb Life, Amazon, Moniraga, among others).
She previously held management positions for many years at Dentsu Redder, one of Vietnam’s leading advertising agencies. With a deep passion for socially impactful projects, Mai Hong Ngoc helped drive Biti’s Kids to success through two award-winning campaigns: the animated film “Children of the Dragon, Grandchildren of the Fairy” and the “Smart Shoes for Kids” initiative. These projects earned multiple prestigious domestic and international advertising awards, including the Golden Global Smarties Mobile Marketing Award, Golden PR Asia Award, and Bronze at Tangrams Spikes Asia.
In addition, she is also a lecturer at Brands Vietnam—one of the largest marketing communities in Vietnam—where she teaches courses on Communication Project Management and Lean Brand Building for SMEs & Startups.
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