JOINS is washing powder brand. They need a creative social communication to SPREAD OUT the new upgrading of their current product (washing powder – all in one)
Approach
We shape the social proposition for JOINS as the washing power (all in one) which help child and mon can live carefree no matter how the clothes is dirty. Every clothes issues can be solved by JOINS.
Execute
We choose TikTok as the main channel to launch. We create an viral sound to deliver the brand message and then collab with diversity KOC & INFLUENCER to create many differents creative content under social proposition to maximize the reach and brand awareness.
Main SOW
. Social Creative
. Communication
