365 BEGIN has a sub-brand called FITTO. The objective is running the campaign to push conversion for FITTO Mooncake in Mid-autumn festival.
Approach
Applying #Growth_Hacking method to analyse the various demands to find out the key message and the demand should be focused. Besides, we proposed some promotions program suitable for brand.
Execute
+600Messages
Converting more than 600 messages purchasing FITTO mooncake, after 1 month running the campaign.
