In the context of summer 2025, AC & Comet are launching two new electric fan product lines and need to capture consumer attention on social media.
Approach
With the new and improved standing fan and wall-mounted fan lines featuring high-performance, long-lasting wind motors, we portray these products as the new “heros” – representing excellence and delivering comfort for every household.
Our proposed message is: “THE HEROS – POWERFUL WIND, SMOOTH BREEZE, PLUS 2-YEAR WARRANTY.” / “ANH TÀI QUẠT ĐIỆN – GIÓ MẠNH, THỔI ÊM, THÊM 02 NĂM BẢO HÀNH”
For the new COMET mini fan line, designed with an innovative reversible hanging hook for flexible placement anywhere, we liken it to a “go-with-the-flow” product made for the young generation – portable, stylish, and convenient on the go.
Our proposed message is: “THE GO WITH THE FLOW FAN – COOL ANYWHERE, USE EVERYWHERE.” / “QUẠT ĐU ĐƯA, DÙNG ĐÂU CŨNG TIỆN”
Main SOW
. Product Video & Key Visual Production
. Social Outreach
. Social Always-on Content
. Media Performance
Performance
3000000Users
This confirms the campaign's powerful and wide-reaching impact.
19000Conversions
Social media traffic to the website demonstrates the effectiveness of our communication content.
