To announce and attract the participation of potential customers for a major promotion – For the first time, Ánh Hồng Food is organizing a nationwide promotional program with 5,000 attractive prizes.
Approach
Through the main concept of “Wobbly Universe,” with the message “Buy soft flan, win thousands of cool prizes,” and a cute and approachable tone & mood, we aim to enhance appeal and reach more main customers (mothers) and potential customers (Gen Z youth).
How to Execute
To increase visibility and reach a wider audience, Ánh Hồng Food has collaborated with numerous social pages/groups and influencers to create a variety of creative content. All content consistently aligns with the creative concept and message to maximize the spread and recognition of the promotional program.
Main SOW
. Performance content (focused solely on the promotional program)
. Social page (This is Mỏ hỗn 2.0, Insight mất lòng)
. KOC (Hot moms, Gen Z)