This is Bibigo’s annual marketing campaign, aimed at increasing brand awareness and driving purchase intent for its iconic Mandu product line.
Approach
Our proposed approach highlights the product’s core advantage: premium quality and outstanding taste – the very factors that have earned it the title of No.1 best-selling dumpling in both Korea and Vietnam. Based on this strength, we spread the message: “MANDU NO.1 – Leading with Taste”, to persuade food lovers to continue choosing bibigo Mandu as a must-have option.
Main SOW
. Thematic Product Video
. Key Visual Production
. Social Outreach
. Social Always-on Content
<iTVC>
<Social Outreach>
<Always-on Content>
