The campaign brief: bibigo Seaweed aims to become the go-to instant snack choice for mothers and children, highlighting its superior advantages over other snack products – such as its delightful crispiness and nutritious ingredients.
Approach
Through our research, we identified the core pillars of the snack category – “crunchy / tasty / fun” – as the foundation for a message that resonates with both mothers and children. However, in our execution, we place special emphasis on the nutritional ingredients of the product, creating a key persuasion point that motivates mothers to make the purchase decision.
Main SOW
. Series Key Visual Production
. Social Outreach
. Social Always-on Content
<Social Outreach>
<Always-on Content>
