BRANDS VIETNAM

Khách hàng
BRANDS VIETNAM
Lĩnh vực
Giáo dục
Giới thiệu
As the largest branding building and marketing community in Vietnam, Brands Vietnam is not only known as an official information site but also integrates Brands Camp as an e-learning platform connecting with the top marketers in the world industry to share knowledge in the fields of Agency, Brand, Production...
BRANDS VIETNAM

Challenge

Courses on the Brands Camp platform are tended to attract more registrations from previous students than new students. It is necessary to boost the amount of freshman

Approach

Applying the #Growth_Hacking method to divide Brands Camp’s target consumers into several groups based on their requirements and behaviors. Then, distribute courses based on the needs of each group. Simultaneously, propose promotions and implement degree awarding to encourage freshman to convert.

Execute

A/B Test
Apply A/B testing method for each creative asset to determine attractive content and images.
+5,46
Successfully launching campaign 08.03 and with a ROAS conversion rate of up to 5.46 (versus 3.04). Identifying the highest converting users who have interacted the Brands Vietnam fanpage.