CẦU TRE

Client
CẦU TRE
Category
FMCG
Brand Information
Cầu Tre is a long-established Vietnamese food brand, well-known for its range of frozen products such as chả giò (spring rolls), há cảo (dumplings), and nem nướng (grilled pork rolls). With over 40 years of development and dedication to preserving the authentic taste of traditional Vietnamese cuisine, Cầu Tre is now part of CJ Foods as a leading Korean corporation - continuing its vision of bringing the essence of Vietnamese culinary art to the world.
CẦU TRE

Challenge

For this campaign, Cầu Tre aims to introduce its new “chả ram” product as a specialty inspired by the distinctive flavors of Central Vietnam – while also refreshing the overall image of the chả giò category to appear more modern and youthful. The goal is to rejuvenate the Cầu Tre brand, making it more appealing to younger families and contemporary consumers.

Approach

“One Step to Savoring Local Delicacies” is the big idea for the campaign. It is developed based on the consumer’s desire for convenience and rooted in the brand’s strength – over 40 years of researching and crafting authentic Vietnamese flavors alongside skilled culinary artisans.

Main SOW

. Thematic Video & Series Key Visual Production
. Social Outreach
. Social Always-on Content

<Thematic Video>

<Series Key Visual>

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<Social Outreach>

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<Always-on Content>

CẦU TRE
CẦU TRE