Chubb Life is life insurance company which belong to Chubb Corporation (originated from America). In Q4 2023, Chubb Life meet the challenge to create a new distinctive AWO content direction on own channel to catch attention to a low awareness brand & also build trust as the primary task.
Approach
Chubb Life has defined the SOCIAL PROPOSITION for Q4, 2023 and Q1, 2024 as THE LIFE PARTNER to inspire the FREEDOM (freedom be well known as the most appeal value from US Culture) in life for consumer through the visual expression of FASHION PLATFORMS.
How to Execute
+2,6MReach
exceed 101.95% when compared to KPIS
+17KEngagements
exceed 119% when compared to KPIS