By the end of 2024, COMET needs to develop a new business direction (as well as a new brand positioning) to open up new business opportunities after the business suffered from a difficult business context.
Approach
Understanding customers’ desire to enjoy leisurely cooking moments with their families, Comet cooperates with B-Rise Agency to launch the campaign “Generation of CONVENIENT kitchen appliances” with the message “Relax in the kitchen” . The campaign marks Comet’s new step in expanding its customer base, especially young families.
How to Execute
Brand strategy
Build a methodical brand strategy over 3 years, focusing on a brand image that is modern, convenient and consistent with the consumption trends of Vietnamese families.
Multi-channel communication
Increase coverage on social networking sites, websites, e-commerce..., reach maximum potential customers.
Brand identity
Change the logo and brand identity image, creating a more youthful, dynamic and attractive look. New product images are invested in professional production, helping the product stand out and attract customers.
Brand ambassador
Cooperate with the Nhat Nhai Family - loved by many people - as a brand representative. Thanks to the influence of the Jasmine Seed family, Comet has spread the campaign message effectively and increased brand reputation.
