Dragon Hotpot is a self-serve hotpot brand from Australia, present in multiple countries. The brand needs a campaign to launch in the Vietnamese market.
(Under April Agency, B-Rise Agency executed the project)
Approach
As this is the brand’s first launch in the market, it needs a message strong enough to trigger curiosity and attract Vietnamese consumers to try it — while also affirming its global credibility. From that need, the message “Lẩu Rồng Triệu Triệu Fan” (“Dragon Hotpot – Loved by Millions”) was born.
Main SOW
. Thematic Launching Video & Key Visual Production
. Social Outreach
. Social Always-on Content
. Media Performance
Performance
3500000Impressions
Ensured the brand achieved high-frequency visibility and widespread coverage.
1700000Reaches
Confirmed the campaign's strong and far-reaching impact.
+24000Engagements
Demonstrated positive community interaction and high audience interest.
+800Messages
Successfully converted interest into valuable connection and business opportunities.
