Inheriting the spirit “I CAN”, ICS officially launch ICS Secondary School in school year 2023-2024. Therefore, ICS required (1) brand identity and (2) communication to spread out the story and core value.
Approach
The communications must point out the positioning & the USP (the first school applied “design thinking“ method in Viet Nam) bringing convincing benefits & spread out images in the mind of parents and students.
Execute
BRAND IDENTITY
Logo, Brochure, Student schedule, School kit,…
COMMUNICATION & ADVERTISING
Implementing the communication strategy according to the target audiences insight, effectively converting information (leads). Creating content and content visual.