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Challenge

LANCI has come up with their new Skincare Sets LANCI 3D-BRIGHTY including: white cream elasticity & brightening with the objective of increasing product awareness and conversion rate.

Approach

Applying IMC, B-Rise assist LANCI in planning a new product launch with the key message “Trắng mướt tức thì sau 1 giây”. Integrating activities: media planning, key assets production planning, KOL/KOC/PR booking, Fanpage & Facebook ads management.

Execute

+ 100,000engagements
Gain more than 100,000 social media engagement, KPIs achieved 142%.
+1,087,800views
Total view of KOC on TikTok, KPIs achieve 252,98% so with more than 87,673 social media engagements.
+17,000followers
on TikTok after 1 month launching, exceed 1,000 followers of KPIs.