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Challenge

During the period of focusing on improving product quality and providing products focused on international markets, RedCat Motion is gradually losing its brand recognition in the Vietnamese market, especially with the young generation.

Approach

Identifying the target audience of RedCat Motion includes (1) the art student community, (2) the marketing student community, to create brand identity as a basis for attracting personnel and projects. With the message: RedCat Motion pioneered the field of animation clip production in the advertising industry.

Execute

+250 attendees
Come up with themes and scripts, connect with universities, and host webinars with over 250 attendees.
+1000engagements
Creating content and implementing communication on various channels such as fanpages, YouTube, On-mic... with a total interaction exceeding 1,000.
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