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Challenge

Previously, the brand only sold directly and through e-commerce, without social media platform. They intend to take more advantage on Facebook and Instagram in order to boost sales conversions.

Approach

Applying the #Growth_Hacking method to analyze target audiences with different needs and behaviors, to track and run multi-channel and hybrid ads. Find out the winning ads to propose an strategic plan for the brand.

Execute

x3Sales revenue
With the collaboration and implementing integrated communications, the sales revenue increased three times as much as before.
New positioning
As a result, it has changed brand positioning from "encourages travel to experience" to "as a trendy accessory for each trip".
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