Although the service, ambiance, and pastry flavors meet high-quality standards, brand recognition remains low, and there is a lack of consistency in both content and imagery across social media platforms.
Approach
The Dreamers Bakery has selected the tagline “Authentic European Flavor” in an effort to promote the caliber of our pastries and maintain coherence in brand’s communication. This is enhanced with an eye-catching and distinctive photography idea to draw in brand’s target audience those who value the genuine flavor of European pastries.
How to Execute
To spread our message and build trust with potential customers, The Dreamers Bakery has collaborated with numerous Key Opinion Consumers (KOCs) and influencers to create a variety of creative content. All efforts are aligned with our strategic positioning to maximize brand awareness and recognition.
Main SOW
. Concept Shooting (Photo & Video Branding)
. Social Content AWO
. Facebook/Instagram Ads
. Influencer Booking