The Yuson had to deal with the difficulty of repositioning the brand. After a period time, The Yuson has not yet successfully communicated the brand story to their target audiences.
Approach
Applying the lean brand positioning method, The Yuson has identified its key strengths, which are its space and the brand’s experiential feel. Combined with user insights, The Yuson has developed a clearer brand strategy, leading to a comprehensive transformation of the brand image.
Execute
Brand positioning is the place where we deliver the experiences of Connection, Sharing, Empathy, Delicacy, Connectivity, and Listening.
Planning communication and advertising strategies with the aim of identifying the most potential customer group and effective content group for conveying the best brand story.
Planning/ conceptualizing photo shoots, re-touching, producing post images, producing videos – reels, designing menu materials / standees.