The KWH category of Toshiba is being widely embraced; however, its presence on social media is diluted compared to other categories due to the use of a shared fanpage.
Approach
We collaborated with the brand to roll out an always-on content campaign, aiming to build a consistent year-round presence for this KWH category, anchored on the proposition “Water Solutions for Family.” The content executions range from short videos portraying family scenarios to various visual formats highlighting the product’s standout features.
Main SOW
. Short Videos Production
. Always-on Content
. Social Channel Management
. Media Performance
Performance
+9000followers
In just three months, the Fanpage's follower count saw a remarkable increase, confirming the brand's strong appeal.
540000Impressions
We ensured the brand achieved widespread visibility among the public.
+500000Interactions
This created a powerful connection with the community, proving the content's high virality.
