The objective is to raise brand awareness, and dinners living around 10 kilometres would have a meal at the restaurant, especially at the dead time.
Approach
Applying #Growth_Hacking method to analyse the various demands, distinct motivation with different cultures of target customer in Canada. Keeping track and running digital ads in Facebook & Instagram platforms, to find the winning ads and propose strategic master plan for brand.
Execute
+4billion VND
The revenue achieved more than 4 billion VND after 6 months running the campaign. The traffic coming from word of mouth account for 60%, and the remaining (40%) coming from new customers who were reached by ads.
