ZINZIN

Challenge

ZinZin is a fruit milk brand for children, has been in Vietnam for more than 20 years. In 2023 – the brand has made improvements in product and packaging to better match trends & consumer needs. ZinZin needs a communications plan to support the new upgrade.

Approach

ZinZin wants to send a message: don’t limit “exercise” to a specific standard, let your child be free to move as he pleases & wherever. Playing basketball or a child happily jumping up a tree to pick fruit, those are all childhood movements. With the upgrade in nutrition and vitamin D3, ZinZin is always ready to accompany your children to exercise. anywhere.

Execution

ZINZIN