CHUBB LIFE VIET NAM

In the brand’s context, Chubb Life need a TRANSFORMATION from business strategy to brand strategy, to build a bold image and have its own story – suitable for potential customers.

By determine Chubb Life’s exclusive competitive advantage as the only 100% American Capital Insurance brand in Vietnam, in addition to the resonant values from American culture that Chubb Life has. The brand conveys a new living message – more suitable for a STRIVERS GENERATION (potential customers) who are constantly growing.

. Brand Proposition 2024 – 2026
. Series Thematic Key Visual Production
. Thematic Animation Video Production
. Social Always-On Content
. Media Performance

Chubb Life is life insurance company which belong to Chubb Corporation (originated from America). From Q4 2023, Chubb Life meet the challenge to create a new distinctive AWO content direction on own channel to catch attention to a low awareness brand & also build trust as the primary task.

Chubb Life has defined the SOCIAL PROPOSITION for Q4, 2023 and Q1, 2024 as THE LIFE PARTNER to inspire the FREEDOM (freedom be well known as the most appeal value from US Culture) in life for consumer through the visual expression of FASHION PLATFORMS.

. Social Always-On Content
. Media Performance

*Highlighted: Some of the organic content we produced for the brand has been highly appreciated by certain advertising pages, such as…

At the year-end occasion, Chubb Life needed to produce a calendar as a token of appreciation for both internal and external stakeholders. The challenge from the brand was to breathe fresh life into the traditional values of the Vietnamese people.

Our idea was to create a concept where tradition and a fresh spirit harmoniously meet — an exhibition space.

The venue was dressed in a vibrant palette drawn from the brand’s color guidelines, with the centerpiece being clock artworks that celebrate the spiritual values of Vietnam. Visitors themselves became the final piece of our concept. They represent the present generation — fresh and free in their attire — yet carrying the values of their roots deep in their hearts

. Creative Concept
. Concept Visualization
. Artwork Production

Every New Year, Chubb Life sends our valued partners and customers a calendar set – a symbolic token of companionship for the journey ahead.

This year’s calendar theme is designed to reflect the brand’s new positioning spirit: “With Chubb by your side, dare to live freely.”

For this year’s calendar concept, we will bring the word “DÁM” (DARE) to life – aligning it with key moments and rhythms throughout the year.

. Creative Concept
. Concept Visualization
. Artwork Production